Prospect · Sales Scoreboard

This month at a glance

The funnel

Where leads turn into clients

Conversion funnel

Return on ad spend

ROASRevenue made per $1 spent

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Trends

All tracked months

Revenue spent vs. revenue made

Spent Made ROAS (×)

Close rate

Won ÷ estimates given

Funnel volume over time

Leads Appointments Estimates Deals won

Leads by source

Facebook · Website · Google · referrals

Where your leads came from

Source mix over time

Facebook Google Website Referral Other

Monthly log

Type your real numbers — everything else calculates

Month	Leads	Appts	Estimates	Deals won	Close rate	Pipeline $	Spent $	Made $	ROAS	Cost / lead

Close rate = deals won ÷ estimates given. ROAS = revenue made ÷ revenue spent. Pipeline $ is the value of open opportunities (not yet won or lost). Once you connect GoHighLevel (setup steps are at the top of the file), this log fills and refreshes from your sheet and becomes read-only — press Sync to pull the latest. Until then, type your numbers here; they save in this browser automatically, and Export backs them up. The figures loaded now are samples.